Today I’m going to analyse the most famous beer in the Netherlands en perhaps all over the world. Yes, I mean Heineken. Heineken is the best selling beer in the Netherlands at this moment. Well, I start by the history of Heineken. On the night of June 30th1863, Gerard Adriaan Heineken wrote a letter to his Mother, he was planning to buy a brewery in Amsterdam. Heineken wanted to introduce a beer culture in Amsterdam and later in rest of the Netherlands, he succeeded.
Gerard Heineken was in love with France and wanted to introduce his beer in Paris. For a World’s fair Heineken built a pavilion with a five-pointed star. That time people recognized Heineken beer from the star. Everywhere Heineken beer was made, the green label was embossed with five-pointed star.
Gerard Heineken has one son, Henry Pierre. He took the leadership over in 1914. Under his leadership the brand moved away from being a national company to an international company. The company grew and Heineken beer was sold in many different countries. Since 1940 the companies used the advertising for more sales. With Alfred Heineken the son from Henry, Heineken lead a small revolution. The management believed before this moment, a good products sells itself. Alfred Heineken was going on sale with the brand.
In 1968 the happy letter ‘’e’’ was born in the brand name, the logo was made prominent and Heineken have made his first TV commercial. On this point Heineken is sponsoring many festivals, sports, the Olympics etc. The brand Heineken is famous from TV commercials, they have made many funny commercials. The most commercials got about a recognizable situation in our lives.
In the following commercial you see a typical situation. The name of the TV commercial: It’s a men’s dream to have it at home.
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