The first blog: Southern Comfort

Well, let’s start.

I write a blog about alcoholic beverages. I want to tell you about the brand, commercial, the creators, logo etc. I like beer and hard liquor and drink it often in the weekend. It’s fun for me to analyse how all those beers and liquor companies categorize their brand in the market. From Heineken to Jagermeister, I’m going to analyse all their strategies in the upcoming blogs.

For today i’m going to analyse a liquor I drink myself, it’s called “Southern Comfort”. This baby can get you wasted in no time and it mixes very well with Coca-Cola (yes, i’m talking about experience here). I’m going to sum up some facts of this brand and analyse a commercial (if it is available). I hope this topic is relevant, original and interesting. I sure will be having some fun writing about this! 

Let’s start with typing in the web address of the official site in my address bar. Great, it asks for my age! Nothing is better than to keep foulish, little children of hard liquor. Of course this little age gate can be easily tricked by setting the year to anything before 1992, but at least they tried, didn’t they? Hey, what’s this! I can login with my Facebook? That’s a pretty nice web 2.0 integrated website, Southern Comfort! My interest has certainly been raised. Ok, now let’s enter the site. Let’s start by saying this site breaths the southern image of Southern Comfort, New Orleans to be more precise. They have worked to keep the site pretty simple and on-topic. No annoying little banners and everything is loaded very quickly.

When I load the ‘History’ page, i’m linked to a build-in Wikipediapage of Southern Comfort. Doesn’t fit the relaxing image of the site at all and I think it’s a pretty lazy solution. But let’s be really honest here, who is nowadays going to read all this history nonsense, nobody wants to read through walls of text in their freetime. Twitter and Facebook is where it’s at and Southern Comfort understands that, they have both of these little goldmines build-in ready for the consumer to follow and explore. Both pages include a couple of smart, witty oneliners posted for the one and only reason to remind the customers about what they should be drinking their next weekend.

The website also has a page with the different kinds of products Southern Comfort offers including witty oneliners to each product, these products are Southern Comfort, Southern Comfort 100 Proof (a stronger version of the beverage), Southern Comfort Special Reserve (more expensive, exclusive bottle), Southern Comfort Lime (Lime taste), Southern Comfort Lemonade (Lemonade version), Southern Comfort Sweet Tea (it probably tastes like tea), Southern Comfort Hurricane (Cocktail version) Southern Comfort Lemonade & Lime and Southern Comfort & Cola which both speak for themselves. A wide variety of tastes as you can see, ready to traded for money from the alcohol hungering masses.

All in all I think Southern Comfort does a pretty good job at getting their message across, enjoy life and embrace time with your friends (with Southern Comfort). It’s a beacon for the relaxing southern spirit as you can see in the commercial below