Jack Daniel’s is a traditional brand of whiskey, which is destillated in Lynchburg, Tennessee in the United States. The beverage is 135 countries. currently sold in The distillery was founded in 1866 by Jasper Newton (Jack) Daniel that was born around 1850 in a family of 13 kids. Daniel got his whiskey license at the age of 16 and was the very first distiller that was registered in the American traderegister (although there is some debate about that, because his birth records where destroyed in a fire). When Jack Daniel died in 1911 his distillery was taken over by his nephew Lem Motlow, which company still sells the brand to this very day.
For it’s marketing Jack Daniel’s relies on it’s rich story about the legendary figure Jack Daniel and the environment in which it was crafted, Tennessee. The drink is well-known by it’s black label and square bottle. One of the stories tells that the recipe for Jack Daniel’s was the 7th recipe Mr. Jack (as he is called by his staff) had tried. This is listed on the label because it always says “Jack Daniel’s Old No. 7 Brand”.
The Jack Daniel’s distillery is registered in the U.S. National Register of Historic Places and can be visited by the public, it was added to it’s registers in September 14, 1972.
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