I hope you have enjoyed from my first blog. This blog is about Jägermeister. This originally German liguor contains 35% of alcohol. I promise you, it gives a real hangover the follow morning.
The name comes from a term introduced in 1934 in the “Reich hunting law”. The term was applied to senior foresters and gamekeepers in Germany. Curt Mast, the inventor of Jägermeister, was an hunter, so that’s where the name comes from.
When you look to the logo you will see a cross and a reindeer both, rare things for to use in a logo. The typical things makes the logo authentic and original. The color of the drink is red. The color of the bottle of the drink is green with a white label on the front. At the label see you the logo and the name of the drink: Jägermeister.
The drink tastes cold the best. I prefer to drink on cold winter nights and these colors really represent the German feel of the drink, this is not a drink for the summer.
Before I go the website of Jägermeister, I must answer on the question: What’s your birthday and country of residence? The website promotes responsible drinking. You read at the top of the website the follow famous sense: ‘’Geniet, maar drink met mate’’ also ‘’enjoy drinking, but drink in moderation.
In this commercial we see three nice looking ladies who order Jägermeister into a cold looking bar. The bartender clearly likes them and serves them 3 shots of Jägermeister. When the girls drinking, their nipples turn extremely hard, because Jägermeister is such a cold liquor. Jägermeister’s point clearly comes across… This drink let’s you experience the power of the German winter and the brand positions itself for people who are in their twenties as you can see by the people who play a role in this commercial.
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