Goldstrike is a popular dutch beverage with cinnamon flavor and 24-karat gold snippets and an individual drinking method: “Shake, Shoot and Strike”. The liquid tastes like cinnamon candy.
A fun marketingtrick of Gold Strike is that the flasks contain flakes of 23.5 karat gold, which explain the “gold” part from the name. The gold flakes present little health risk. Some people believe that Gold Strike’s gold flakes cut the throat or stomach upon ingestion, allowing the alcohol to directly enter the bloodstream for quicker intoxication. This rumor can be direct to the land of fables, because gold is known for its softness and malleability, and given that the flakes do not have sharp edges, no such things occur and this rumor is clearly false.
Gold Strike’s marketing theme is the american wild-west around 1849 and the site clearly says so. The beverage is drunk pure by first shaking your shotglass with a coin on it, then drink it up in 1 take and at last strike your shotglass on he bar.
It is clear that Gold Strike uses a quite original marketing strategy for a dutch liquor brand. Nobody does something like this alike in Holland and it reminds of American Marketing (which is a few years ahead). Gold Strike has a high alcohol percentage of 50% and does a great job on taking you to the wild, wild-west of the good ol’ days.
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