The eleventh blog: Disaronno

Today we are going to analyze a liquor brand called Disaronno. Disaronno comes from Italy and was originally called ” Amaretto di Saronno” which means “Amaretto from Saronno”, which is where Disaronno is still made today. For marketing reasons, however, the name was changed to “Disaronno Originale”.

I’ve drank Disaronno myself and it tastes a bit like the dutch “bitterkoekjes” and is very nice to mix with cola. When we load the official site we already see what Disaronno is all about. The burning Italian passion of men for women and visa versa. It’s the perfect drink to drink with your lover. The site has an overall slick design, perfectly mirroring what makes Italian brands so great, temptation (just look at brands like Ferrari). The site contains smoking hot women and wealthy, independent men which women probably find superattractive too. A big letdown is that the ENTIRE site is Italian and there is no option to change the language to English. So I guess it is true, those Italians are pretty arrogant snobs. Well I have to analyze a commercial than, but don’t worry Disaronno I still like to drink you….

In this commercial we see some cool bartender and an italiana with a very tight ponytail (that must really hurt) and her friends. They order of course *SUPRISE* Disaronno and the bartender pours it into their glasses while saying the names of the tastes in the predictable James Bond-esque low voice. The women orders Disaronno on ice and the bartender looks her into the eyes in a tempting way and pours it into here glass. The women takes the glass and sniffs the Disaronno like she is a great Amaretto expert. She laughs with her friends and puts the empty glass back on the bar. The bartender takes the glass and she puts her hand on his hand and he looks at her. Then the magic happens, she takes an ice cube and chews on it in a very sensual, sexy way. The bartender looks like he is about to jizz his pants any moment and the commercial ends with her laughing with her friends and an outro shot of Disaronno.

This commercial really shows what Disaronno is about, temptation. It’s nothing like Jägermeister or Southern Comfort. This drinks wants to take you on a ride of passion and flirting.