This one is about the drink with the easy to remind name, Cointreau. Seriously say this five times in a row and you spew your breakfast all over your keyboard and your cheeks fall off from exhaustion. But let’s keep my opinion about the name in my giant little fortress called: “my mind”. Set tight y’all because I’m about to survey the brand: Cointreau!
How did they get that lame name anyway, you might ask yourself. Well that’s easy to seek out: “Cointreau Distillery was set up in 1849 by Adolphe Cointreau, a confectioner, and his brother Edouard-Jean Cointreau from Angers. Their first success was with the cherry liqueur, guignolet, but it was when they concocted a blend of sweet and bitter orange peels and pure alcohol from sugar beets that the success of the enterprise was definitively confirmed”. Wikipedia again, owns all. The name is the surname from the founder.
With that sorted out we can now continue. Cointreau’s slogan is: “Be cointreauversial” as is seen on the official site. The drink is obviously not centered around people in their twenties like other drinks I talked about earlier. This one is for people in their thirties / fourties that don’t care about what others think, the slogan proves that. Cointreau also says that you can use their liquor in your cooking recipes. That’s pretty original and not every beverage does that. The drink has it’s origins in France and it is seen in the overall campagnes of the drink, like: “Voules-vous Cointreau avec moi”.
The drink is now more centered around elegant, expressional women. You can see this because the new brand ambassador is Dita von Teese, which is a pretty elegant women.
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